Kodak Tower
Rochester, NY
June 2016 - May 2017
Kodak announced the new Super 8 movie camera at CES 2016 - a blend between analog and digital.
Midway through the summer, me and another designer were tasked with creating an online portal that
enables Super 8 customers to mail in their film to be digitally scanned, and manage those files
online.
I did most of the UX on the project, established and executed a visual design consistent with new
brand guidelines, and was the main point of contact with the (internal) client, contractor,
and other involved parties. Although it seems simple, this is the most complex project I've worked
on to date. We made something from nothing, encountered previously unknown and confusing
constraints along the way, and argued for major changes in functionality.
UI/UX, Visual, Motion Prototyping
Design: two months
Development: in limbo
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I used my experience with Kodak's new and developing brand guidelines to craft a cohesive design consistent with the work I had done already. The icons used were exclusively taken from the Kodak icon library I had previously created. Finally, I designed an email template for the automated emails sent by the system and a generated packing slip to be printed by the user.
Not every change on our wishlist made it to the first phase of development, but it was valuable experience designing with constraints and working with a client to build the product possible for the user. I believe I missed the mark on the New Order page by placing the focus on speed rather than usability. A redesign of that page is next on my list.
The Reel Film app helps you keep track of
the latest movies showing on film in your area, learn about movies shot on film, and find film
theaters while on the go. It was in production over the summer with an August release date and I was
tasked with redoing the icons in the app to make them cohesive.
I ended up redesigning the 40+ screen app on my own by simplifying the information architecture,
establishing a cleaner visual style consistent with the new brand guidelines, making a set of
animated onboarding illustrations, and finally creating an icon library to be used across all Kodak
packaging and digital products.
UI/UX, Visual, Iconography, Illustration
Two weeks
The process I followed for the redesign of Kodak.com's global homepage and secondary levels was
not one I typically follow. I started with some design explorations of the homepage to see what it
might look like with the new brand guidelines applied but wasn't expecting to take them
further.
A couple months later, I was tasked with revisiting the explorations I did and bringing them to
completion to implement as a new website design. I wasn't able to complete a UX study or research,
so I focused on making an improved global navigation experience. Kodak's website as a whole has
three or more design versions spanning a decade that are still live and have different navigations.
UI, Visual, Motion Prototyping
One month
Kodak's site as a whole felt very templated and corporate with un-sexy or cheesy stock images thrown about. The goal was to create a new, simpler platform to display and rotate fresh content to be consumed by users while retaining necessary product and support pages for B2B customers.
Kodak frequently collaborates with artists and photographers like Jefferson Hack which provides valuable and nice-looking content to feature front and center.
These iterations ideally use a unique design for each feature, but the actual implementation uses a generic template for a text blurb and CTA that's out of my control. The footer was also developed based off of initial designs I made but not quite where it should be.
As a brand licensor, Kodak provides brand guidelines and design help to its brand licensees to keep
consistent design across the large number of licensed products.
I was tasked with exploring what a photo book creator mobile app might look like with the
new branding so we could give it to a brand licensee as an example.
UX/UI, Visual, Branding
One week
These iterations ideally use a one-off design for each feature, but the actual implementation uses a generic template for a text blurb and CTA that's out of my hands. The footer was also developed based off of initial designs I made.